Macro and Micro

We work at all extremes….

Macro means gathering and managing a team of technical experts and professionals from across the globe as required to deliver against the prescribed task.

Micro means keeping it under the one roof of the off grid laboratory, using the small body of talents to hand.

Micro for Macro means interfacing into any given organisation at the correct pitch in order to maintain the centre of gravity in the correct geography and yet maximise a minimal input to ensure maximal sustainable success.

Strategy

Market research . Company DNA research . Future_Possible_Opportunity auditing
 . Brand strategy + direction articulation . Development 
range and style planning . Brief and problem articulation

Strategy

Creative

Innovation laboratory . Conceptual + Innovative thinking 
. Product + Garment design
 . Fabric + Trim design 
. Graphic + Print + Yarn dye design
 . Colour + Trend direction . 
Trend research + presentation
 . Creative direction . Design direction . 
Branding 
. Designer coaching . Product development management
 . Garment specification creation 
. Sample and garment fit development

Creative

Supply chain

Timeline articulation + management
 . Process articulation + management 
. Raw material (fabric + trim) sourcing . Production sourcing . Development coaching . Product in-field testing programs . Concept to warehouse service possibilities . Brand management + coaching